Business and Marketing Strategy

Awarding Body
Delivery Mode
On Campus, Online
School of Business
6 Months

The EduQual Diploma in Business and Marketing Strategy (BMS) offers learners without prior experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.

Intake Class On Place Cordinator
Mar – Jun – Sep – Dec Weekdays – Weekends City Campus – Online Kaveesh – +94 774 297 270

Course Structure

The Diploma in Business and Marketing Strategy consists of the following five units:

Unit Title Level Credit
Global Marketing 11 30
Marketing Management in Practice 11 30
Strategic Financial Management 11 20
Strategic Management 11 20
Strategic Resource Management in Organisations 11 20


Entry Requirements

  • The CIM (Chartered Institute of Marketing) Professional Diploma in Marketing Or: 

     An honours degree in a cognate discipline, normally at a minimum of lower second class honours (equivalent to GPA 3.0 or above for US degrees). Holders of other awards, including those from non-UK universities, will be considered on the equivalence of their qualifications Or: 

     A minimum of five years managerial work experience in a Marketing or Business Managerial role And: 

     Applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS (International English Language Testing System) 6.5 or equivalent


Formative assessment will include

 Peer review of work between individuals and groups 

 Material presented in class where clarity of argument, theoretical bases and evidenceof depth of thought is supported with references to theory and currency ofthought 

 Feedback in class situations on topics of current interest, and from textual material and research papers and articles 

 Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered 

Summative assessment will be by assignment but the work needed may involve: 

 Individual/group assessment 

 Summative self-evaluation and critical reflection 

 Written and/or oral forms ofsubmission/presentation 

 Case study evaluation for assignments 

 Oral presentations both as groups and individuals

University Progression

 Learners completing the EduQual Diploma in Business and Marketing Strategy (SCQF level 11) will be able to progress to the Masters stage of an MA in Marketing programme.  

We Provide our learners in solving  real-life career issues while moulding them to grow in the near future

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